The online Elkhart Truth, eTruth.com, leverages the power and prestige of The Elkhart
Truth’s brand. Together, The Elkhart Truth and eTruth.com deliver news and advertising
information to the local community. Formats such as e-newsletters, text, wireless and
mobile all extend the reach of The Elkhart Truth. eTruth.com’s chief purpose is to
deliver and serve the residents of the greater Elkhart area.
Redesigned with our readers’ best interest in mind, eTruth.com is organized into
Know, Share, Shop and Do features.
KNOW: Expanded news and information for Elkhart and surrounding counties.
SHARE: Where people connect their lives with each other through blogs,
communities and photo galleries.
SHOP: Your source for classifieds, real estate, automobiles, jobs and more.
DO: Area entertainment source. Restaurant guide, community calendar and more.
Visitors to eTruth.com can count on receiving reliable and relevant content. Multimedia
presentations and frequent reporting of breaking news and story updates give readers
reasons to return throughout the day. The Elkhart Truth and eTruth.com combine to
keep the greater Elkhart community informed, involved, engaged, and entertained.
Digital Content Director
eTruth.com audience profile
The eTruth.com audience profile is a good complement to The ElkhartTruth’s
print audience. Users of eTruth.com are much younger, and the site has a higher
concentration of college educated and white-collar visitors, which should make
it attractive to advertisers.
- The audience is 68% local. Which means if they live here...they spend their
- 90% Newspaper website users say they have spent money at a local store in the
past year, compared to 10% non-users.
- 82% of so-called “power users” - those who visit a newspaper website on an
average day - have bought products online, compared with 55% who are less
- Readers are active information seekers who want information when its
convenient for them.
- 63% of online newspaper users say they check the web daily for breaking news,
compared with only 16% of non-users.
- Online newspapers now reach more than 37% of every American on the Web
(nearly 54 million people), and these numbers have climbed steadily.
Source: 2010 etruth.com Demographics
NAA: The Source, Newspapers by the numbers research
Streaming Video Ad
Available In Most Banner Sizes- Ask for details
Video Frame rate: 15 fps
Audio: 16 bit- mono or stereo- embedded in video
30 seconds maximum length
Video should automatically play with audio muted
Video should be compressed so that file does not exceed 1000KB
Controls: Stop, Play, Sound On, Sound Off, Replay Ad
Video Player [Commercial/ Sponsor]
Placements: Available with Most Truth custom created video content
(Enhanced Story Features, Daily Video Briefs, etc...)
Video- All standard formats accepted (preferred format-WMV, MPEG)
15 Seconds maximum length
One week production time required
Rich Media Ad Opportunities
Consult with your Account Manager for Programs and Rates
*Over 1 year span
Number of Page Views*
eTruth.com has a very dedicated and creative design team ready to design your ad. Animated ads include an additional design charge.
For ad samples check out our website at www.etruth.com
Elkhart County residents seek news and advertising information from both the
newspaper and online; eTruth.com is a great complement to the Elkhart Truth’s print
audience. Interactive features, updated news, expanded story follow-ups, and
podcasts make eTruth.com a distinctive and vital local news website.
The combined power of The Elkhart Truth and eTruth.com result in effective
advertising campaigns, maximizing the combined net reach of 85,500 adult readers
The Elkhart Truth and eTruth.com team is focused on providing solutions to specific
business needs. Our goal is to help you grow your business and succeed.
just the facts...
- 9,158 average unique visitors every day
- 145,323 average unique visitors per month
- 1.5 Million average page views per month
Source: January 2010 Omniture Site Catalyst